The Mandate - Part 6
Keep Frozen Drinks
I might lose a couple of the hard core coffee purists out there (actually, I don't think there are that many people out there at the moment paying attention to "The Official Coffee & Crema Blog") but I actually like the taste of our frozen drinks.
We use good ice cream, fresh espresso and quality syrup/sauce. The taste is relatively sweet but the espresso is always present in the drink. We think it makes a good balance and on a hot summer day it’s quite refreshing.
We also hope to push a more aggressive cold coffee drinks menu this summer - more along the lines of barista competition drinks. These would be smaller than the usual 16 oz. drinks and more concentrated with coffee but still enjoyable to the average Mall goer. That's actually a pretty tall order when you think about the average Mall goer but still, this is my Mandate and I can do what a want with it!
I might lose a couple of the hard core coffee purists out there (actually, I don't think there are that many people out there at the moment paying attention to "The Official Coffee & Crema Blog") but I actually like the taste of our frozen drinks.
We use good ice cream, fresh espresso and quality syrup/sauce. The taste is relatively sweet but the espresso is always present in the drink. We think it makes a good balance and on a hot summer day it’s quite refreshing.
We also hope to push a more aggressive cold coffee drinks menu this summer - more along the lines of barista competition drinks. These would be smaller than the usual 16 oz. drinks and more concentrated with coffee but still enjoyable to the average Mall goer. That's actually a pretty tall order when you think about the average Mall goer but still, this is my Mandate and I can do what a want with it!
posted by Shannon at 11:46 AM
4 Comments:
Yeah! As an above average mall goer, I am happy to hear this news.
Now if you could give some serious consideration to my "Fight Club Friday Nights" idea....
1st rule about fight club ...
...you don't talk about fight club?
Honestly, I like the fact that you're doing what you feel is best, regardless of the prevalent 3rd wave dogma B.S.
Dogma doesn't make notable shops. Independent minds however, do.
As long as a shop is being true to itself, there's nothing to worry about except that it's done well.
I agree about being true to yourself but I can see why people take the easier route.
It's hard not to take low sales as a personal rejection of your vision and by extension a rejection of you.
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